Functions Intelligence Brief

Not only is it important to understand your competitive set’s pricing for group room business, it is also very beneficial to have a good analysis of how they quote and negotiate for functions business. We have a regular Functions Intelligence Brief as well as an Eastern Wedding Intelligence brief. The hotel can determine what competitors are contacted and the type of business the inquiry is for.

We then contact all properties with the inquiry and recap in a spreadsheet format all pricing and concessions offered. We will also object to pricing to provide insight as to how each property negotiates for a functions only piece of business. This brief will help you truly understand the competition and market conditions for specific time periods and types of business.