This can be either through the brand web site, email, or even through Meeting Industry web sites. The entire sales process is evaluated starting with the first response received, as well as the Qualification Process, Presentation, Overcoming Objections, and Closing and Follow-up. If electronic inquiries are a significant part of your business, this tool will help you evaluate your team’s strengths and will also help determine where additional training or fine-tuning is needed to ensure a high closure rate to win the sale.